Power to the People . . .
Did you know that you are the most important person in the economy? Manufacturers and food producers are ready to respond to your desires. The power to move market is right there in your wallet. Don't think just you voting with your dollars will make a difference? Think again. In the 1990's demand for organic produce expanded at nearly 20% per year and has become giant in the marketplace. Today more than 73% of conventional grocery stores carry organic produce and demand is continuing to grow (USDA). You control the markets. If in addition to reducing the amount we consume, we also demand products and services that have a smaller footprint on the environment and come from businesses that have equitable working arrangements for their workers here and overseas, then markets will shift to meet our desires.
New Dream - Conscious Consumerism
FairTrade - Certification ensuring equitable markets
Priority Actions for American Consumers