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College of Forestry

Departments    Forest Engineering, Resources & Management | Forest Ecosystems & Society | Wood Science & Engineering
100 Faces of Forestry
Eric Hansen

Eric Hansen

Maintaining Industry Competitiveness


An Idaho native, Professor Eric Hansen received a B.S. in Forest Products Business Management from the University of Idaho in 1990. He completed his PhD in the spring of 1994 at Virginia Tech, specializing in Forest Products Marketing.

He began working for Oregon State University in August 1994 and was promoted to Full Professor in the Department of Wood Science and Engineering in 2005. He is an adjunct member of the Management, Marketing and International Business Department in OSU’s College of Business.

Forest products marketing at OSU has grown into the Forest Business Solutions group, currently made up of four PhD students and one MS student. The mission of the group is to “develop professionals in forest products marketing and business and facilitate forest industry competitiveness through education and research.” The group’s main research interests over the past decade have been product quality, forest certification, environmental marketing, and innovation. Current research areas are innovation, corporate social responsibility, lean thinking, and branding.

During a sabbatical in Finland (2000-2001) Hansen co-authored a textbook, Strategic Marketing in the Global Forest Industries. He was the founding editor of the Journal of Forest Products Business Research and currently serves on the Editorial Board of Industrial Marketing Management. His work with the Oregon Forest Resources Institute contributed to the recent creation of the Oregon Wood Innovation Center. Internationally he actively works with the United Nations Economic Commission for Europe and the U.S.-based Softwood Export Council.

Hansen’s publications can be found in forestry and wood related journals such as Journal of Forestry, Forest Science, Forestry Chronicle, Silva Fennica, Forest Policy and Economics, Wood and Fiber Science, New Zealand Journal of Forest Science, Forest Products Journal, and Journal of Forest Products Business Research and business related journals such as Industrial Marketing Management, International Journal of Case Studies in Management, European Journal of Marketing, Management Decision, and Greener Management International.

Eric has been active in the Forest Products Society and the International Union of Forestry Research Organizations (IUFRO). He met his wife Krista at the 1995 IUFRO World Congress in Tampere, Finland. They have twin boys, Rami and Niko, born in 1998. Krista and Eric spend much of their “free” time coaching baseball, basketball, and soccer.


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